Responsabilité sociétale et développement durable

French

Linking Corporate Community Programs and Political Strategies: A Resource-Based View

  • PDF
User Rating: / 0
PoorBest 
There are no translations available.

This article examines the relationship between an aspect of a firm’s corporate social responsibility (CSR), corporate community programs (CCPs), and the effectiveness of its corporate political activity (CPA). Developing a conceptual model based on resource-based view of the firm, the authors argue that the mechanism linking a firm’s CCP to CPA mechanism is the effect of CCPs on the development of firm level resources. Specifically, the intensity of a firm’s CCPs enhances a firm’s human capital, organizational capital, and geographic resources, which in turn improve the effectiveness of two key aspects of CPA: information and constituency-building political strategies. This linkage of CCPs to CPA effectiveness may be particularly relevant when the firm faces unfavorable political markets.


Read Full Article

collaborators

partners

Vous êtes ici Awareness Papers Linking Corporate Community Programs and Political Strategies: A Resource-Based View