Publication year: 2012
Source:Journal of Business Research, Volume 65, Issue 11

Stelios C. Zyglidopoulos, Andreas P. Georgiadis, Craig E. Carroll, Donald S. Siegel

This paper investigates the impact that media attention has on the strengths and weaknesses of a firm's corporate social responsibility (CSR). Drawing on stakeholder theory, the study develops and tests two hypotheses concerning the influence that media attention can have on the CSR-strengths and weaknesses of a particular firm. The findings indicate that while increases in media attention are related to increases in CSR-strengths, CSR-weaknesses are not sensitive to changes in media attention.